UMKM Pemberdayaan Bogem “Somano” Dikawasan Mangrove Surabaya Dalam Upaya Peningkatan Omset Pasca Covid-19

Authors

  • Ujang Syaiful Hidayat Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Endang Muryani Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Dwi Widi Hariyanto Universitas Merdeka Surabaya
  • Supartini Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Siwidyah Desi Lastianti Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Yanna Eka Pratiwi
  • Novelia Asita Mranani Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Naam Fajar Basroni Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Indra Wijayanto Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Iwan Wahyu Susanto Fakultas Ekonomi, Universitas Merdeka Surabaya
  • Ida Budiarti Fakultas Ekonomi, Universitas Merdeka Surabaya

DOI:

https://doi.org/10.55173/asthadarmajurnalpengabdiankepadamasyarakat.v3i2.4

Keywords:

UMKM, bogem, buah mangrove, Surabaya

Abstract

This community service activity is carried out by the economics faculty of Merdeka University Surabaya which consists of lecturers and students from two study programs, namely the management study program and the accounting study program. This program focuses on transferring soft skills in the marketing mix to MSMEs empowering mangrove fruit in the mangrove ecotourism area of Surabaya. This activity was chosen specifically as a result of the initial observation that there are still many holes in Somano's MSME promotion practice. The soft skill transfer was successfully implemented and received a positive response from MSME Somano. Various marketing mix knowledge that is transmitted can be easily understood and accepted, and some in the context of improving Somano's MSME marketing strategy are well received.

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Published

2022-10-19

Issue

Vol. 3 No. 2 (2022): September

Section

Articles